Culture jamming.
This week we got a task that said that we had to find out what is considered to be the first culture jam. But first I want to take a look at what culture jam really means. I am a international student, and as much as I do not want to admit this, it is sometimes a bit hard to understand what the tutor/lecturer want us to find. So I looked up culture jam online, and got to read a bit about it. And it is really interesting! I will say that the definision of culture jam is a kind of tactic used by social activist to make people see the "real" truth behind advertising. This social activist is the consumers of the ad`s. They often use the all ready published advertising to front their vision. This method is used to make people see that advertsing is just propanganda, and that is just tricking us to buy, or do the stuf that they front in the advertisement. Let`s take a typical commercial, like the ones that for example H&M use. Here they show of their clothes on skinny skinny girls, giving the message, that if you buy these clothes you would look like the girl on the picture. The biggest problem with this kind of commercial is that the models becomes thinner and thinner every year. What does this do with people`s confidence? It gives a underline message that makes insecure girls wanna lose weight. There is a fact that eating disorders is starting to increase around the world. It becomes more and more common to know someone that has eating disorders or have had it! This say something about the world! And it is in these situations that culture jam activist is good to have. They turn this commercial picture of the perfect person on the head, and show us real people.
In Norway we had this commercial on TV, where there wore real women posing in their underwear to advertise a skincream. I is not a norwegian commercial, it was just showed a lot on TV back home, and that is why I remember it. People like to see that real people like themself is used as positive role models.
This week we got a task that said that we had to find out what is considered to be the first culture jam. But first I want to take a look at what culture jam really means. I am a international student, and as much as I do not want to admit this, it is sometimes a bit hard to understand what the tutor/lecturer want us to find. So I looked up culture jam online, and got to read a bit about it. And it is really interesting! I will say that the definision of culture jam is a kind of tactic used by social activist to make people see the "real" truth behind advertising. This social activist is the consumers of the ad`s. They often use the all ready published advertising to front their vision. This method is used to make people see that advertsing is just propanganda, and that is just tricking us to buy, or do the stuf that they front in the advertisement. Let`s take a typical commercial, like the ones that for example H&M use. Here they show of their clothes on skinny skinny girls, giving the message, that if you buy these clothes you would look like the girl on the picture. The biggest problem with this kind of commercial is that the models becomes thinner and thinner every year. What does this do with people`s confidence? It gives a underline message that makes insecure girls wanna lose weight. There is a fact that eating disorders is starting to increase around the world. It becomes more and more common to know someone that has eating disorders or have had it! This say something about the world! And it is in these situations that culture jam activist is good to have. They turn this commercial picture of the perfect person on the head, and show us real people.
In Norway we had this commercial on TV, where there wore real women posing in their underwear to advertise a skincream. I is not a norwegian commercial, it was just showed a lot on TV back home, and that is why I remember it. People like to see that real people like themself is used as positive role models.
This ad was made in 2006 to connect with real women. It was a big hit for Dove, and it did not cost much. People loved the ad, and it was a positive thing for Dove, beacuse then they managed to sell more products. I think this is the way ad`s should be, real!
When it comes to the first example of culture jamming, I will say that this was a hard one to find. And I think the answer will depend on the source. I managed to find out something on Wikipedias pages. http://en.wikipedia.org/wiki/Culture_jamming
It says that culture jamming can be tracked as far back as the 1950s. And the source says that it was one very active group in Europe called the Situationists. Their leader was a man called Guy Debord. The group saw everything from radioes and TVs as a threat. I also found out that this group was responsible for a mass strike in France 1968. http://libcom.org/thought/situationists-an-introduction
There are many debates going on around the world about fitness and health. People are getting bigger and bigger. There is to much unhealthy food everywhere we go. The commercial and adds makes people buy the junk food, the candy and the soda`s. In Norway they have now forbidden commercials of junkfood, candy and soda`s on TV. And the candy at supermarkets can`t no longer be placed in front of the cash register. I found a really funny poster about this unhealthy way of advertising that really shows us that we got to do something. The culture jam uses the sarcasm to make their point.
When it comes to the first example of culture jamming, I will say that this was a hard one to find. And I think the answer will depend on the source. I managed to find out something on Wikipedias pages. http://en.wikipedia.org/wiki/Culture_jamming
It says that culture jamming can be tracked as far back as the 1950s. And the source says that it was one very active group in Europe called the Situationists. Their leader was a man called Guy Debord. The group saw everything from radioes and TVs as a threat. I also found out that this group was responsible for a mass strike in France 1968. http://libcom.org/thought/situationists-an-introduction
There are many debates going on around the world about fitness and health. People are getting bigger and bigger. There is to much unhealthy food everywhere we go. The commercial and adds makes people buy the junk food, the candy and the soda`s. In Norway they have now forbidden commercials of junkfood, candy and soda`s on TV. And the candy at supermarkets can`t no longer be placed in front of the cash register. I found a really funny poster about this unhealthy way of advertising that really shows us that we got to do something. The culture jam uses the sarcasm to make their point.
This poster is an old poster that was made by the Soda Pop Board of America. And they managed to give the message to the parents that they should not feed their babies Cola, beacuse it can give them diabetes, obesity and other disabilities and illnesses. I am not sure when the ad was made, I can not find an exact date.
This culture jam was made to make people see what alcohol do to them. The culture jam activist made the original ad into what they called an "Absolute Impotence", where they make the bottle look like a person would look like when they drink alcohol. The ad was made by the adbusters, and I think they made it in 2009, at least that is what i the website says. I find it very hard to find out when they where made.
This website has a lot of culture jams! I just have to put in one more!
This culture jam is also made by the adbusters. It was made to put a laugh on the fact that McDonald`s food is very unhealthy, and that people could actually die of eating McDonald`s every day. It is kind of a funny way of getting the information out there though. But it works! People is dragged to ad`s and commercial of this type. It is in a way shocking and funny.
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